Our Problem-Solving Process Links 
Ideas to Actions
The Two Phases

Our problem solving process covers two phases - one that develops innovation and the other for the diffusion of that innovation. Developing and diffusing innovation is our way of bringing ideas to life. This creative process is progressive, action-oriented, and flexible. We have designed the process for situations where the basis for competition is driven by a need for continual product, service and strategic innovations, while still anticipating future market opportunities.

Innovation Phase

During the Innovation Phase we reframe the problem by looking at it from many different perspectives to encourage more open and imaginative thinking. This allows us to make creative connections between disparate ideas.

Providing clients with a refreshingly new way to view the problem, with a list of strategically innovative solutions, adds tremendous value.

Diffusion Phase

During the Diffusion Phase we focus on the adoption of strategic innovations across the enterprise to ensure successful implementation. Diffusion creates new knowledge capabilities and changes organizational behavior. Diffusion is how we help clients change the world.

Providing clients with a roadmap of the actions required to successfully create strategic innovations adds value. These actions create positive changes and reinvigorated teams. Most importantly, these actions create a company that can aspire to, and achieve, greatness.


Discovery ignites the process of innovation. Our Problem Solving Process begins with the “Discovering” stage, which is an active form of observation, information gathering and assessment that enables us to identify, and concisely state, the problem. Discovering is the genesis of innovative ideas.

Brainstorming & Envisioning

Brainstorming & Envisioning is for the spontaneous creation of new, avant-garde ideas. It is where we imagine a range of possible future business scenarios and begin the process of idealized design.

Idealized design is the design of business models from the elements required to create an idealized panorama of the future. This requires the identification and eradication of rules and assumptions that can limit one's visualization of possibilities.


Designing is the actual development of the alternative solutions that are characterized by the experimenting, building and testing of different opportunities while prototyping strategy foundations.

This stage is where we take the Idealized Design Model and couple it with reality to ensure a practical path to commercial success.


Selecting is the decision making stage of the process that prioritizes, evaluates and synthesizes possible options leading to decisions and action. Consensus building and constituent negotiations are actively managed during the decision-making stage to ensure the widest possible support for the decision.


Implementing strategic innovations is what sets us apart. Our implementing stage is comprised of the following three tasks:

Leading & Communicating - Implementing change requires leadership and clear communication. We help design the appropriate communications model necessary for successfully ushering in the desired change.

Coaching - Prior to going "live" with the changes being implemented, we ensure that the capabilities for sustaining innovation are in place by coaching Innovation Managers in their new responsibilities.

Transitioning & Installing - During this sub-stage we assist the organization's transition to new business models, implement performance measures and when appropriate redesign incentive compensation programs while installing new supportive technology solutions.

Learning & Adapting

Learning & Adapting is the stage that builds mechanisms for continual innovation and improvement. To close out our process, we focus on the creation of knowledge assets that help our clients adapt to new challenges and exploit emerging opportunities.

By leveraging our core capabilities within the problem-solving process we provide customized strategic solutions to specific strategic problems.